Customers are highly motivated to seek value. They have a desire to belong and be part of something greater than a product or service. They’re driven to be part of a brand, a community or even a purpose. As much as their intention is to seek a solution to their problem, a brand connection is […]
All I want for Christmas is for companies to revisit their b...
There are only four weeks left until Christmas and five weeks until the official end of 2021. Australians are already flexing their purchasing muscles in anticipation of the holiday period. While many businesses expected the worst of COVID to have passed them in 2020, this year was equally challenging. Post-COVID growth is not going to […]
Interesting Read!
British aircraft manufacturing company Rolls-Royce launched its new “Spirit of Innovation” all-electric plane on September 15, propelled by the industry’s most power-dense battery ever engineered for an aircraft. For its first flight, the plane took off from the UK Ministry of Defence’s Boscombe Down site, which has a long history of experimental flying, and soared […]
Four steps to protect your data from disaster
Businesses are at greater risk than ever from data loss, from human errors to cyberattacks or plain unforeseen incidents. As a highly experienced managed IT support provider for small businesses, Adelaide-based Forerunner Computer Systems have come across their fair share of data horror stories. One recent incident occurred when a fire broke out at a […]
Why all this weather? An abbreviated explanation
Spring and summer can often be unstable seasons in Australia, but as many parts of the country emerge from yet another wild weekend of weather it seems like we’re getting more than our fair share at the moment. And it’s not just a hunch – insurers’ figures back it up. As reported by insuranceNEWS.com.au, personal […]
We remember
IDF joins up with Start Network to forecast climate risks
The Insurance Development Forum (IDF) has partnered up with Start Network – a coalition of more than 50 humanitarian charities – to support a new global finance service that prepares communities of weather-related calamities before it takes place. The new tool called Start Ready will allocate pre-planned funding at scale for predictable crises such as […]
ICA boss: “You shouldn’t leave Australia without travel insu
The Insurance Council of Australia (ICA) has reminded Australians that travel insurance is as essential as a passport if they are going overseas. Many countries are open for visitors again after eradicating, or at least gaining control over the COVID-19 pandemic. However, some countries, including Singapore, the UAE, and Thailand, now require travellers to have […]
Combating the hidden cyber risk
With an increasingly interconnected and technology-dependent society, awareness of cyber risks has grown, and these are being increasingly discussed by risk managers and company decision-makers. Following the outbreak of the COVID-19 pandemic, firms rapidly turned to virtual ways of doing business to cope with limited mobility and face-to-face gatherings. “The pandemic and transition to fully […]
How COVID has changed the way consumers choose businesses on...
Choosing a business online was once a relatively straightforward process. Customers would perform a search and simply select a nearby business with a high rating. COVID has changed the status quo. Today, consumers are incredibly nuanced and demand interactions and experiences that are convenient and memorable. However, for small businesses looking to stand out from […]
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